The use of short-term incentives to encourage the purchase or sale of a product or service is called ________.
A) direct marketing
B) sales promotion
C) personal selling
D) public relations
E) publicity

Question

Quizplus · Accepted Answer

Sales promotion specifically refers to the use of short-term incentives to encourage the purchase or sale of a product or service. Direct marketing involves communicating directly with customers or potential customers through various channels, while personal selling involves face-to-face communication between a salesperson and a customer. Public relations and publicity involve managing a company's public image and reputation, but do not involve short-term incentives for purchase or sale.

The Use of Short-Term Incentives to Encourage the Purchase or Sale