A simple measure of return on marketing investment (or marketing ROI)is ________.
A)the net return from a marketing investment divided by the costs of the marketing investment
B)the net return from all business activities divided by the cost of business investments
C)the net return from sales increase attributable to advertising and promotion
D)the net return from improvements in customer retention and loyalty
E)None of the above-marketing ROI cannot be measured accurately.

Question

Quizplus · Accepted Answer

Return on marketing investment can be calculated by dividing the net return (profit or revenue) generated by a marketing campaign by the costs of that campaign. This provides a simple ratio that can be used to determine the effectiveness of marketing spending. Option B appears inaccurate, as it refers to overall business investments rather than marketing investments specifically. Option C may be appropriate for evaluating the effectiveness of advertising and promotion, but may not capture the full range of marketing activities. Option D is also a valid measure of marketing ROI, but may be more difficult to calculate and attribute directly to marketing efforts. Option E is not true, as there are various methods for measuring marketing ROI, although it can be challenging to accurately quantify the impact of marketing on business results.

A Simple Measure of Return on Marketing Investment (Or Marketing