A marketing manager is constantly involved in evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are attained.His current work is most accurately classified as ________.
A)marketing control
B)marketing planning
C)strategic planning
D)tactical planning
E)strategic control

Question

Quizplus · Accepted Answer

The marketing manager's current work of evaluating results and making corrections to ensure objectives are attained is an example of marketing control, which involves monitoring and adjusting marketing plans and strategies to achieve desired outcomes. Marketing planning and tactical planning involve developing specific strategies and tactics, while strategic planning focuses on long-term business goals and direction. Strategic control involves evaluating and adjusting overall strategic plans and direction.

A Marketing Manager Is Constantly Involved in Evaluating the Results