When a company positions its product, it must first identify possible customer value differences within a market segment that could be the basis of a competitive advantage for the product.

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Quizplus · Accepted Answer

This statement is true. Identifying possible customer value differences within a market segment is an important step in determining how a product can stand out from competitors and provide a competitive advantage. It helps a company understand what customers are looking for and what they value most, which can help inform how the product is positioned in the market.

When a Company Positions Its Product, It Must First Identify