The process of customer-driven marketing involves ________,________,________ and ________.
A)product;price;promotion;adaptation
B)market segmentation;market targeting;differentiation;positioning
C)marketing analysis;planning;implementation;feedback
D)analysis;targeting;implementation;control
E)problem identification;information search;decision;implementation

Question

Quizplus · Accepted Answer

The process of customer-driven marketing involves market segmentation (identifying and dividing groups of customers with similar needs and characteristics), market targeting (choosing which group or groups of customers to focus on), differentiation (creating a unique offering that appeals to the specific target market), and positioning (communicating the unique value proposition of the offering to the target market). Option A lists elements of the marketing mix, while option C outlines the general steps of the marketing process. Option D is similar to option C but specifically refers to the implementation stage. Option E outlines the stages of the consumer decision-making process.

The Process of Customer-Driven Marketing Involves ________,________,________ and ________

The Process of Customer-Driven Marketing Involves ,, and