Starbucks has introduced a debit card that lets customers prepay for coffee and snacks.This effort by Starbucks management is an example of ________.
A)market development
B)product development
C)diversification
D)market penetration
E)product adaptation

Question

Quizplus · Accepted Answer

Introducing a prepaid debit card for existing products (coffee and snacks) is an example of market penetration. This strategy aims to increase sales of current products in the current market without changing the product itself.

Starbucks Has Introduced a Debit Card That Lets Customers Prepay