If a maker of exercise shirts and shorts considered introducing a line of fitness equipment,the company would be considering ________.
A)marketing controls
B)market development
C)diversification
D)market penetration
E)product adaptation

Question

Quizplus · Accepted Answer

Diversification is the process of entering a new market with a new product that is not related to the existing product line. In this case, introducing a line of fitness equipment is a new product and a new market for the maker of exercise shirts and shorts.

If a Maker of Exercise Shirts and Shorts Considered Introducing