In the BCG approach,________ are low-growth,high share businesses or products.They generate a lot of cash that the firm uses to pay its bills and support other SBUs that need investment.
A)Stars
B)Cash cows
C)Question marks
D)Dogs
E)Cats

Question

Quizplus · Accepted Answer

Cash cows are described as low-growth, high-share businesses that generate a lot of cash. The purpose of cash cows is to provide resources that can be used to support other SBUs that need investment.

In the BCG Approach,________ Are Low-Growth,high Share Businesses or Products