In the BCG approach to portfolio planning,________ are high-share,high-growth businesses or products.They need heavy investment to finance rapid growth.When their growth slows down,they turn into ________.
A)cash cows;stars
B)question marks;dogs
C)stars;question marks
D)stars;cash cows
E)dogs;cash cows

Question

Quizplus · Accepted Answer

According to the BCG approach, high-share, high-growth businesses or products are called "stars," which require heavy investment to sustain rapid growth. As their growth slows down, they turn into "cash cows," which generate high profits but require less investment. Therefore, the correct answer is D: stars; cash cows. A is incorrect because cash cows are not high-growth businesses or products. B is incorrect because "question marks" are low-share, high-growth businesses that require a lot of investment but may not generate good returns. C is incorrect because it is the reverse of the correct answer. E is incorrect because "dogs" are low-share, low-growth products that are not profitable and require little investment.

In the BCG Approach to Portfolio Planning,________ Are High-Share,high-Growth Businesses