After management has identified the key businesses making up its company,what is the next step?
A)Identify businesses in which to invest.
B)Assess the attractiveness of its SBUs.
C)Decide whether to harvest any businesses.
D)Complete short-range planning.
E)Identify the SBUs.

Question

Quizplus · Accepted Answer

Once the key businesses have been identified, the next step is to assess the attractiveness of each Strategic Business Unit (SBU) within the company. This involves evaluating the market growth rate, the company's competitive position within the market, and the amount of resources required to maintain or improve the SBU's position. This analysis will help determine which SBUs to invest in, which to divest, and which to harvest. Therefore, option B is the correct choice.

After Management Has Identified the Key Businesses Making Up Its