Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?
A)the marketing environment
B)strategic planning
C)target markets
D)the marketing mix
E)None of the above.

Question

Quizplus · Accepted Answer

The marketing environment refers to the external factors and forces outside of marketing that impact a company's ability to build and maintain successful relationships with its target customers. These factors include economic, technological, political, legal, cultural, and social influences. Strategic planning, target markets, and the marketing mix are all internal components of marketing management that are influenced by the marketing environment. Therefore, the most appropriate answer is A, the marketing environment.

Which of the Following Terms Is Used to Describe the Factors