An apparel marketer is planning to launch an existing brand name into a new product category.Which brand development strategy is being implemented?
A)line extension
B)brand extension
C)multibranding
D)new brands
E)rebranding

Question

Quizplus · Accepted Answer

The marketer is using brand extension, as they are taking an existing brand name (from a current product category) and expanding it into a new product category.

An Apparel Marketer Is Planning to Launch an Existing Brand