In most ________ situations,one company licenses another company's well-known brand to use in combination with its own.
A)brand extension
B)brand equity
C)co-branding
D)internal marketing
E)line extension

Question

Quizplus · Accepted Answer

Co-branding is the practice of two or more brands coming together to offer a product or service. In this scenario, one company is licensing another company's well-known brand to use in combination with its own. This allows both companies to benefit from the perceived value and loyalty associated with the well-known brand, while also providing the opportunity for additional exposure and revenue.

In Most ________ Situations,one Company Licenses Another Company's Well-Known Brand