A manager of a Holiday Inn said,'We have power and value in the market and people are willing to pay for it'.This manager is referring to ________.
A)social marketing
B)brand equity
C)specialty products
D)line filling
E)product length

Question

Quizplus · Accepted Answer

The manager is referring to the brand equity of Holiday Inn, which is the added value that a brand name gives to a product or service. The manager believes that the brand is strong enough that people are willing to pay more for it, indicating a high level of brand equity.

A Manager of a Holiday Inn Said,'We Have Power and Value