Which of the following is one of the five major promotion tools?
A) market penetration
B) strategic positioning
C) product line filling
D) market diversification
E) direct marketing

Question

Quizplus · Accepted Answer

The correct answer is E) direct marketing, which is one of the five major promotion tools. The other tools include advertising, sales promotion, personal selling, and public relations. Market penetration, strategic positioning, product line filling, and market diversification are all marketing strategies, but not specific promotion tools.

Which of the Following Is One of the Five Major