Runner Sprintz, a particular brand of shoes, has its own Web site, myrunnersprintz.com that welcomes consumers to "the Runner Sprintz Century," invites readers to post their Runner Sprintz stories, and offers a wide variety of shoes for direct purchase. The site even allows customers to individually design their own shoes and share them among their circles on the Web site. Which of the following best describes myrunnersprintz.com?
A) Web directory
B) blog
C) corporate Web site
D) digital catalog
E) branded community

Question

Quizplus · Accepted Answer

The website myrunnersprintz.com is a branded community as it offers a platform for consumers to share their stories, design their own shoes, and connect with others who are interested in the brand. It also allows for direct purchases, but the emphasis is on building a community around the brand.

Runner Sprintz, a Particular Brand of Shoes, Has Its Own