A(n) ________ consists of people and procedures dedicated to assessing information needs, developing the needed information, and helping decision makers use the information to generate and validate actionable customer and market insights.
A) enterprise planning system
B) enterprise information system
C) marketing information system
D) corporate performance management
E) geographic information system

Question

Quizplus · Accepted Answer

A marketing information system (MIS) is specifically designed to support decision making related to the marketing mix. It involves assessing information needs, developing the needed information, and helping decision makers use the information to generate and validate actionable customer and market insights. The other options listed do not refer to a system designed for marketing decision making.

A(n) ________ Consists of People and Procedures Dedicated to Assessing