A managerial approach toward forecasting which seeks to actively influence demand is:
A)reactive.
B)proactive.
C)reflexive.
D)protracted.
E)retroactive.

Question

Quizplus · Accepted Answer

A proactive approach toward forecasting is one that actively seeks to influence or shape future demand, typically through marketing or other promotional efforts. This stands in contrast to a reactive approach, which simply responds to changes in demand after they occur.

A Managerial Approach Toward Forecasting Which Seeks to Actively Influence