The practice of content marketing involves ________,in order to build closer ties with current and potential customers.
A)pitching your products and services at every opportunity
B)building up your company by tearing down your competitors
C)offering free information that's valuable to community members
D)monitoring the Twittersphere for discussions about your brand

Question

Quizplus · Accepted Answer

Content marketing involves offering free information that's valuable to community members, such as blog articles, videos, infographics, and more. This helps to build trust with current and potential customers, and positions your brand as a thought leader in your industry. Pitching your products and services at every opportunity or tearing down your competitors is not effective content marketing strategy. While monitoring social media for discussions about your brand can be useful, it is not the core of content marketing.

The Practice of Content Marketing Involves ________,In Order to Build