Marketers use quantifiable characteristics known as ________ and psychological characteristics known as ________ to help them understand the needs of an audience.
A)social graphics,intuitional data
B)demographics,psychographics
C)crowdsourcing,regionalism
D)psychometrics,cryptography

Question

Quizplus · Accepted Answer

Marketers use demographics to understand quantifiable characteristics of an audience, such as age, gender, income, education level, etc. They also use psychographics to understand psychological characteristics, such as values, beliefs, interests, and lifestyle. Social graphics, intuitional data, crowdsourcing, regionalism, psychometrics, and cryptography are not commonly used terms in marketing research.

Marketers Use Quantifiable Characteristics Known as ________ and Psychological Characteristics