The new digital world makes it easy for consumers to take marketing content, that once lived only in advertising, with them wherever they go and share it with friends.

Question

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With the widespread use of smartphones, social media, and other digital platforms, consumers can easily access and share marketing content that was once limited to traditional advertising channels. This has led to a shift towards more integrated marketing campaigns that strategically leverage different channels and touchpoints to reach and engage consumers across the digital landscape.

The New Digital World Makes It Easy for Consumers to Take