FedEx offers its customers fast and reliable package delivery. When FedEx customers weigh these benefits against the monetary cost of using FedEx along with any other costs of using the service, they are acting upon ________.
A) brand loyalty
B) customer equity
C) customer-perceived value
D) customer lifetime value
E) a societal marketing campaign

Question

Quizplus · Accepted Answer

The scenario describes customers weighing the benefits of fast and reliable delivery against the monetary cost of using FedEx and any other costs associated with the service. This indicates that customers are evaluating the customer-perceived value of using FedEx.

FedEx Offers Its Customers Fast and Reliable Package Delivery