Which of the following follows a customer-centered "sense-and-respond" philosophy rather than a product-centered "make-and-sell" philosophy?
A) market segmentation
B) the production concept
C) the marketing concept
D) the inside-out perspective
E) marketing myopia

Question

Quizplus · Accepted Answer

The marketing concept follows a customer-centered "sense-and-respond" philosophy, which means the company focuses on understanding customers' needs and wants and designing products and marketing strategies to satisfy them. This is in contrast to a product-centered "make-and-sell" philosophy, where the company places more emphasis on creating products and then finding ways to sell them to customers. Market segmentation is a strategy that companies use to divide a broad target market into smaller, more homogeneous groups of customers with similar needs and characteristics. The production concept and marketing myopia are both examples of product-centered philosophies, as they focus on producing and selling products without necessarily considering customers' needs and wants. The inside-out perspective refers to a company's orientation towards its own products, capabilities, and goals, rather than those of its customers, so it also aligns more closely with a product-centered philosophy.

Which of the Following Follows a Customer-Centered "Sense-And-Respond" Philosophy Rather