Which of the following marketing orientations holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do?
A) the product concept
B) the production concept
C) the selling concept
D) the marketing concept
E) the societal marketing concept

Question

Quizplus · Accepted Answer

The marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do. This approach focuses on creating customer value and building long-term relationships with customers by satisfying their needs and wants. In contrast, the production concept emphasizes mass production and efficiency, the product concept focuses on product innovation and quality, and the selling concept emphasizes aggressive selling and promotion to move products off the shelves. The societal marketing concept takes into account the long-term well-being of society and the environment, in addition to satisfying customer needs and wants. However, the marketing concept is the only option that directly addresses the importance of understanding and satisfying customer needs and wants in order to achieve organizational goals.

Which of the Following Marketing Orientations Holds That Achieving Organizational