Which of the following statements is true of the production concept?
A) It considers customer focus and value to be the paths to sales and profits.
B) It follows the customer-centered sense-and-respond philosophy.
C) It takes an outside-in perspective.
D) It calls for sustainable marketing.
E) It leads to companies focusing too narrowly on their own operations.

Question

Quizplus · Accepted Answer

The production concept is a philosophy that focuses on maximizing production efficiency and reducing costs in order to make products more affordable to customers. This concept assumes that customers will prefer products that are widely available and inexpensive. However, this philosophy can lead to companies focusing too narrowly on their own operations and losing sight of customer needs and desires. Therefore, option E is the correct answer as it accurately describes a common criticism of the production concept. Options A, B, C, and D are not true of the production concept.

Which of the Following Statements Is True of the Production