Which of the following is true about e-mail marketing messages?
A) E-mail marketing messages involve sending an offer, announcement, reminder, or samples to a person living at a particular address.
B) E-mail marketing messages involve connecting directly with carefully targeted consumers, exclusively on a one-to-one, interactive basis.
C) E-mail marketing messages are effective in reaching the desired target market and result in low costs.
D) E-mail marketing messages cost more per thousand people reached than mass media such as television or magazines.
E) E-mail marketing messages create a stronger emotional connection with the customers compared to traditional direct mail.

Question

Quizplus · Accepted Answer

E-mail marketing messages are cost-effective and can efficiently reach the desired target market, often resulting in lower costs compared to traditional mass media.

Which of the Following Is True About E-Mail Marketing Messages