Computer mouse and interface device maker AdvTechPRO is only a fraction the size of software giant Terminal Time Softwares Inc. AdvTechPRO manufactures every variation of computer mouse imaginable (for left-handed people, wireless mice, shaped like actual mice, LED mice, etc.). Through skillful ________, the firm dominates the PC mouse market, with Terminal Time Softwares as its runner up.
A) centralization techniques
B) niching
C) brand imaging
D) vertical integration
E) benchmarking

Question

Quizplus · Accepted Answer

The description given for AdvTechPRO's success in dominating the PC mouse market is most closely related to the marketing strategy of niching. The company has manufactured every possible variation of computer mice, catering to different consumer preferences which makes them stand out in the market.

Computer Mouse and Interface Device Maker AdvTechPRO Is Only a Fraction