Rather than challenging head on, the challenger can make a(n) ________ on the competitor's weaknesses or on gaps in the competitor's market coverage.
A) bypass attack
B) frontal attack
C) indirect attack
D) guerrilla attack
E) pre-emptive attack

Question

Quizplus · Accepted Answer

An indirect attack focuses on exploiting the weaknesses of the competitor or their lack of market coverage, instead of confronting them head on with a frontal or pre-emptive attack. This approach can be more effective in certain situations as it allows the challenger to leverage their own strengths without directly attacking the competitor's strengths.

Rather Than Challenging Head On, the Challenger Can Make A(n)