Which of the following is a portfolio-planning tool for identifying company growth opportunities through market penetration, market development, product development, or diversification?
A) BCG matrix
B) analysis of variance (ANOVA)
C) product/market expansion grid
D) Harris matrix
E) SWOT analysis

Question

Quizplus · Accepted Answer

The product/market expansion grid, also known as the Ansoff Matrix, is a portfolio-planning tool that helps companies identify growth opportunities by analyzing potential product and market combinations. The four growth strategies that can be identified through this tool are market penetration (selling more of existing products to existing customers), market development (expanding into new markets), product development (introducing new products in existing markets), and diversification (entering new markets with new products). The other options listed are not relevant to portfolio-planning or growth strategies.

Which of the Following Is a Portfolio-Planning Tool for Identifying