Companies that define their missions in terms of product or technology are considered myopic primarily because ________.
A) products and technologies result in low returns on investment
B) consumer preferences with regard to products and technologies are difficult to predict
C) consumer preferences for different product categories vary from time to time
D) products and technologies eventually become outdated
E) most consumers are not comfortable using sophisticated technologies during the buying process

Question

Quizplus · Accepted Answer

Products and technologies have a limited lifespan and eventually become outdated, so a company that defines its mission solely in terms of these factors is likely to be short-sighted and lack long-term planning.

Companies That Define Their Missions in Terms of Product or Technology