Neuromarketing involves measuring brain activity to learn how consumers feel and respond.

Question

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Neuromarketing is a field of marketing research that uses brain-imaging and other techniques to measure consumers' subconscious responses to products, as well as brand messaging and advertising. By analyzing brain activity, neuromarketers hope to gain insights into consumer attitudes, preferences, and decision-making processes that traditional surveys and focus groups may not reveal.

Neuromarketing Involves Measuring Brain Activity to Learn How Consumers Feel