Customer information is buried deep in the separate databases and records of different company departments. To overcome such problems, many companies are now turning to ________ to manage detailed information about individual customers.
A) neuromarketing
B) customer needs marketing
C) customer relationship management
D) ethnographic research
E) netnography research

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) is a system that helps companies manage interactions with their customers by storing and organizing customer data in one central database. This eliminates the need for separate departments to maintain their own separate customer records and allows all employees to access and update the same information. This helps companies provide better customer service and more personalized marketing. Neuromarketing, customer needs marketing, ethnographic research, and netnography research are all methods for understanding customer behavior and preferences, but do not directly address the issue of organizing customer data.

Customer Information Is Buried Deep in the Separate Databases and Records