Mark has long supported a particular brand of footwear and has always bought that brand of footwear. Recently, the footwear manufacturer was embroiled in a controversy for using child labor at its manufacturing plants. Mark doubts the news reports and continues to purchase the same brand of footwear. It is most accurate to say that Mark displays ________.
A) selective distortion
B) cognitive dissonance
C) selective retention
D) selective attention
E) consumer ethnocentrism

Question

Quizplus · Accepted Answer

Mark is selectively distorting the news reports about the brand's use of child labor in order to maintain his positive evaluation of the brand and continue purchasing it.

Mark Has Long Supported a Particular Brand of Footwear and Has