If the consumer's drive is strong and a satisfying product is near at hand, the consumer is likely to buy it then. If not, the consumer may store the need in memory or undertake ________.
A) consumer ethnocentrism
B) buyer's remorse
C) a need recognition
D) an information search
E) cognitive dissonance

Question

Quizplus · Accepted Answer

If the consumer is not satisfied with the available product, they may undertake an information search to find a more satisfying product. Options A, B, C, and E do not accurately describe the consumer's behavior in this situation.

If the Consumer's Drive Is Strong and a Satisfying Product