When order requests come in, the designers of Titus Furniture often go to a client's location to note their requirements, budget, and expected date of delivery. In this way, Titus Furnitures is successful in tailor-making products for its customers. This is an example of ________.
A) market diversification
B) undifferentiated marketing
C) mass customization
D) differentiated marketing
E) trigger-based marketing

Question

Quizplus · Accepted Answer

The process of going to a client's location to note their requirements, budget, and expected date of delivery and then tailor-making products accordingly is an example of mass customization. This is because the company is producing products that meet the specific needs of individual customers while still keeping the costs relatively low. This is different from undifferentiated marketing, which would involve creating one product and marketing it to a wide range of potential customers, or differentiated marketing, which would involve creating multiple products to appeal to different market segments. Market diversification and trigger-based marketing are not relevant in this context.

When Order Requests Come In, the Designers of Titus Furniture