Pacific Fisheries divides its customers into different regional units, such as Asia, Australia, and the Americas. This is an example of ________.
A) age and life-cycle segmentation
B) psychographic segmentation
C) geographic segmentation
D) occasion segmentation
E) benefit segmentation

Question

Quizplus · Accepted Answer

Pacific Fisheries is segmenting its customers based on their geographic location or region, which is known as geographic segmentation.

Pacific Fisheries Divides Its Customers into Different Regional Units, Such