Which of the following involves costs that most likely occur during the commercialization stage of new product development?
A) building or renting a manufacturing facility
B) paying target customers for product feedback
C) determining the product's planned distribution
D) developing a prototype of the product
E) identifying target markets

Question

Quizplus · Accepted Answer

Building or renting a manufacturing facility is a cost that is typically associated with the commercialization stage of new product development. This is because, during this stage, the product is ready for mass production and distribution, which requires a facility to manufacture the product at scale. The other options, such as paying target customers for feedback, identifying target markets, determining distribution, and developing a prototype, are typically associated with earlier stages of new product development.

Which of the Following Involves Costs That Most Likely Occur