A major advantage of a ________ strategy is that the company does not tie its reputation to the product.
A) blanket family name
B) licensing
C) separate family brand name
D) category extension
E) brand revitalization

Question

Quizplus · Accepted Answer

A separate family brand name strategy allows the company to create a separate brand identity for each product line, so if one product fails, it won't taint the reputation of the entire company.

A Major Advantage of a ________ Strategy Is That the Company