According to brand asset valuator model, declining brands show ________.
A) higher levels of esteem and knowledge than relevance, whereas both differentiation and energy are lower still
B) high relevance-appropriateness of brand's appeal-a lower level of energy and differentiation, and even lower knowledge
C) high levels on energy, differentiation, relevance, knowledge, and esteem
D) higher levels of differentiation and energy than relevance, whereas both esteem and knowledge are lower still
E) high knowledge-evidence of past performance-a lower level of esteem, and even lower relevance, energy, and differentiation

Question

Quizplus · Accepted Answer

Declining brands typically have high knowledge due to their past performance but suffer from lower levels of esteem, relevance, energy, and differentiation.

According to Brand Asset Valuator Model, Declining Brands Show ________