________ is the differential effect that brand knowledge has on consumer response to the marketing of that brand.
A) Mission-driven brand equity
B) Customer-based brand equity
C) Product-driven brand equity
D) Service-driven brand equity
E) Function-based brand equity

Question

Quizplus · Accepted Answer

Customer-based brand equity refers to the differential effect that brand knowledge has on consumer response to the marketing of that brand. This type of brand equity emphasizes the importance of the consumer's perspective and their relationship with the brand, rather than just the product or service offered.

________ Is the Differential Effect That Brand Knowledge Has on Consumer