Gordon Jones is considering purchasing a computer from Best Buy. He has created a scale for rating eight different computers on three different characteristics. He plans to short-list only those computers, that score at least a seven on his scale on all three characteristics. Which of the following choice heuristics has he chosen?
A) elimination-by-aspects heuristic
B) lexicographic heuristic
C) conjunctive heuristic
D) anchoring and adjustment heuristic
E) representativeness heuristic

Question

Quizplus · Accepted Answer

Gordon Jones has chosen the conjunctive heuristic by setting a minimum cutoff score of 7 on all three characteristics. This means that he will only consider computers that meet all three of his criteria, rather than making decisions based on only one or two criteria.

Gordon Jones Is Considering Purchasing a Computer from Best Buy