In which of the following cases is building a database worthwhile for the company?
A) where the product is a once-in-a-lifetime purchase
B) where customers show little loyalty to a brand
C) where the company has a long relationship with its customers
D) where the unit sale is very small
E) where the cost of gathering the information is high

Question

Quizplus · Accepted Answer

Building a database is worthwhile for the company in a case where the company has a long relationship with its customers. This is because the company can track customer behavior, preferences, and history over time, which can help in tailoring marketing and sales efforts, improving customer retention, and driving revenue growth. Building a database may not be as useful in the other scenarios listed, such as a small unit sale or a product that is a once-in-a-lifetime purchase.

In Which of the Following Cases Is Building a Database