Susan Lefferts' company advertises widely. Ms. Lefferts uses business reply cards attached to her company's magazine ads to build her company's database. In which of the following ways would Ms. Lefferts most likely use the database?
A) to deepen customer loyalty
B) to reactivate customer purchases
C) to avoid serious customer mistakes
D) to determine if up-selling is appropriate
E) to identify prospects

Question

Quizplus · Accepted Answer

Since Ms. Lefferts is using business reply cards to build her company's database, it is safe to assume that the database consists of names and contact information of people who have shown interest in the company's products or services. Therefore, the most likely use of the database would be to identify those prospects and target them with further marketing efforts.

Susan Lefferts' Company Advertises Widely