________ is based on the premise that marketers can no longer use "interruption marketing" via mass media campaigns.
A) Relationship marketing
B) Permission marketing
C) Database marketing
D) Internet marketing
E) Horizontal marketing

Question

Quizplus · Accepted Answer

The concept of permission marketing is based on the idea that traditional mass media campaigns that interrupt individuals are no longer effective. Instead, marketers must obtain permission from consumers to communicate with them and provide them with valuable content. This approach is focused on building ongoing relationships with customers rather than just making one-time sales.

________ Is Based on the Premise That Marketers Can No