________ measures the impact of a set of causal factors (such as income, marketing expenditures, and price) on the sales level.
A) Time-series analysis
B) Statistical demand analysis
C) Econometric analysis
D) Cost effectiveness analysis
E) Exponential smoothing

Question

Quizplus · Accepted Answer

Statistical demand analysis measures the impact of various causal factors on sales levels by using statistical techniques to analyze the relationship between these factors and sales.

________ Measures the Impact of a Set of Causal Factors