A company can take several steps to improve the quality of its marketing intelligence. If the company purchases competitive products for study, attends open houses and trade shows, and reads competitors' published reports and stockholder information, the company is using ________ to improve the quality of its marketing intelligence.
A) sales-force surrogates
B) intermediaries
C) external networks
D) advisory panels
E) customer feedback systems

Question

Quizplus · Accepted Answer

Attending open houses and trade shows, reading competitors' published reports and stockholder information indicates that the company is using external networks to improve the quality of its marketing intelligence.

A Company Can Take Several Steps to Improve the Quality