A ________ is a set of procedures and sources managers use to obtain everyday information about developments in the marketing environment.
A) data warehousing system
B) viral marketing campaign
C) product management system
D) marketing intelligence system
E) sales information system

Question

Quizplus · Accepted Answer

A marketing intelligence system is specifically designed to gather and analyze information from both internal and external sources to provide managers with ongoing insights into the marketing environment. This information can then be used to make important decisions about strategy, product development, and more. Data warehousing systems, viral marketing campaigns, product management systems, and sales information systems may all be useful tools in their own right, but they are not specifically designed to serve as a comprehensive marketing intelligence system.

A ________ Is a Set of Procedures and Sources Managers