As a result of the ad campaigns depicting Brazil as a multicultural land of carnivals and beaches, any mention of the country makes people think of sun and sand. This is an example of ________.
A) anchoring effect
B) target market impact
C) regiocentrism
D) country-of-origin effect
E) cognitive dissonance

Question

Quizplus · Accepted Answer

This is an example of a country-of-origin effect, where the image of Brazil's culture and environment is strongly associated with the country's products and services.

As a Result of the Ad Campaigns Depicting Brazil as a Multicultural