Modern firms use the ________ concept testing tool to design products on a computer and then produce rough models to show potential consumers for their reactions.
A) morphological analysis
B) rapid prototyping
C) concept testing
D) perceptual mapping
E) conjoint analysis

Question

Quizplus · Accepted Answer

The tool described in the question is rapid prototyping, which involves designing and creating rough models of a product for consumer feedback. Morphological analysis, concept testing, perceptual mapping, and conjoint analysis are other useful tools for product development, but they do not involve the creation of physical prototypes for testing.

Modern Firms Use the ________ Concept Testing Tool to Design