In a one-sided message, presenting the strongest argument first arouses attention and interest, important in media where the audience often does not attend to the whole message.

Question

Quizplus · Accepted Answer

This statement is true. When presenting a one-sided message, lead with the strongest argument to immediately grab the audience's attention and hold their interest, especially in media where the audience may be easily distracted or not fully engaged.

In a One-Sided Message, Presenting the Strongest Argument First Arouses